{"id":1875,"date":"2024-05-28T18:22:44","date_gmt":"2024-05-28T15:22:44","guid":{"rendered":"https:\/\/thinkdigitalgroup.net\/?p=1875"},"modified":"2024-12-18T14:18:46","modified_gmt":"2024-12-18T12:18:46","slug":"tailwind-announces-exclusive-regional-sales-channel-partnership-with-integral-ad-science-in-mena-and-se-europe","status":"publish","type":"post","link":"https:\/\/thinkdigitalgroup.net\/tailwind-announces-exclusive-regional-sales-channel-partnership-with-integral-ad-science-in-mena-and-se-europe\/","title":{"rendered":"Tailwind announces exclusive regional sales channel partnership with Integral Ad Science covering 15 markets in MENA and Southeastern Europe"},"content":{"rendered":"<p><em><span class=\"TextRun SCXW45409 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW45409 BCX0\">New relationship will enable marketers to safeguard brand equity and reduce media wastage through IAS\u2019s industry-leading, AI-driven technology across the region.<\/span><\/span><\/em><span class=\"EOP SCXW45409 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/tailwindemea.net\/?utm_source=tdg&amp;utm_medium=website&amp;utm_id=IAS+partnership\"><span data-contrast=\"auto\">Tailwind<\/span><\/a><span data-contrast=\"auto\">,<\/span><span data-contrast=\"none\"> a <\/span><span data-contrast=\"none\">TDG<\/span><span data-contrast=\"none\"> portfolio company, announced its exclusive regional sales channel partnership with <\/span><a href=\"https:\/\/integralads.com\/\"><span data-contrast=\"none\">Integral Ad Science<\/span><\/a><span data-contrast=\"none\">, a leading global media measurement and optimisation platform, covering 15 markets in MENA and Southeastern Europe. IAS delivers the industry\u2019s most actionable data to drive superior results for the world\u2019s largest advertisers, publishers, and media platforms. Its software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend (ROAS) for advertisers and yield for publishers, through products including brand safety and suitability, contextual advertising, fraud detection, attention and viewability across programmatic, CTV &amp; video, and all major social media platforms.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Tailwind, combining its deep local market understanding with its technological pedigree, aims to continue enabling local marketers to maximise return on their media spend, providing them with the technological infrastructure they need to verify that their digital campaigns resonate meaningfully with their audience.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Tailwind will provide local customer support to agencies and advertisers in the region, facilitating simpler activations and high-quality support for multiple MENA and Southeastern Europe markets. This will further expand IAS\u2019s leading global footprint, supporting advertisers in the markets and regions they buy in, with the local expertise they require.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Odysseas Ntotsikas, Managing Partner of Tailwind stated: <\/span><\/b><b><i><span data-contrast=\"none\">\u201c<\/span><\/i><\/b><i><span data-contrast=\"none\">Building and growing a brand requires near-constant review and optimisation across an expanding number of new channels. Ads running on high-quality sites were perceived 74% more favorably compared to the same ads seen in low-quality sites.<\/span><\/i><i><span data-contrast=\"none\">1<\/span><\/i><i><span data-contrast=\"none\"> Our partnership with IAS strengthens our consulting and technology enablement practice to help brands avoid risky content across all digital channels and increase trust and favorability among consumers.\u201d<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"none\">\u201cAs a global, leading media measurement and optimization company, IAS is committed to providing our customers with the best level of service around the world. Through this relationship with Tailwind, we are bringing our industry-leading, AI-driven solutions to more customers across MENA and Southeastern Europe to help them drive superior results for their businesses,\u201d<\/span><\/i><span data-contrast=\"none\"> said <\/span><b><span data-contrast=\"none\">Csaba Szabo, Managing Director, EMEA at IAS.<\/span><\/b><span data-contrast=\"none\">\u00a0 <\/span><i><span data-contrast=\"none\">\u201cIAS and Tailwind are excited to continue to grow within the region and accelerate rollout of IAS\u2019s innovative brand safety products like Total Media Quality across social platforms and premium content on the open web.\u201d\u00a0<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New relationship will enable marketers to safeguard brand equity and reduce media wastage through IAS\u2019s industry-leading, AI-driven technology across the region.\u00a0 Tailwind, a TDG portfolio company, announced its exclusive regional sales channel partnership with Integral Ad Science, a leading global media measurement and optimisation platform, covering 15 markets in MENA and Southeastern Europe. IAS delivers [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tailwind announces exclusive regional sales channel partnership with Integral Ad Science covering 15 markets in MENA and Southeastern Europe - ThinkDigital Group<\/title>\n<meta name=\"description\" content=\"Tailwind and IAS announce exclusive regional partnership to help local marketers safeguard brand equity and reduce media wastage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thinkdigitalgroup.net\/tailwind-announces-exclusive-regional-sales-channel-partnership-with-integral-ad-science-in-mena-and-se-europe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tailwind announces exclusive regional sales channel partnership with Integral Ad Science covering 15 markets in MENA and Southeastern Europe - 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